Proven media executive with twenty-five years of diverse account and client management expertise in all facets of traditional and online advertising, marketing, media, emerging technologies, and publishing.

Areas of Excellence

Management:

• Work within top-echelon of management to set company direction and grow revenue; directly manage 45-person, multi-discipline team to be creative, result oriented, and relentlessly excellent

Context Planning:

• Use insight and research to understand the relevant contact points to create consumer-centric solutions that engage audiences in dialogue with brands

Channel Integration:

• Interface with multiple internal and external agency teams from creative, CRM, media, analytics, public relations, and web design in formulating platform strategies to drive client business

Promoting Challenger Brands:

• Know how to make every dollar work harder even when being out-spent 6:1

Traditional Media:

• Expert in planning and buying network and cable upfront TV, radio, magazines, newspapers, online, out-of-home, DRTV, sport sponsorships, and strategic alliances

Interactive Media:

• Well versed in the specialties of online planning – SEM, social networking, banner displays, behavioral- and re-targeting, web design enhancement, blogs, DSPs, and email

Emerging Technologies:

• Agency evangelist for driving brands to incorporate mobile advertising, streaming online video, satellite radio, Internet radio, digital out-of-home, video-on-demand, and podcasting

Results-Driven Analysis:

• Direct analytics team in developing the media mix modeling used to improve overall efficiency, optimize allocation by media channel, and increase incremental sales and ROI

Category Marketing Expertise:

• Quick service restaurant and casual dining, multi-unit retail, technology, travel and hospitality, children games and toys, luxury and consumer packaged goods, and distilled spirits

Industry Thought Leader:

• Report from the Media Frontier blog provides insight on the “changing world of media” to advertising agencies, media buying agencies, media selling community, and brand marketers

Professional Experience

Senior Vice President, Director of Media Services,  April 2008 - Present

Brands include: 24 Hour Fitness, Big O Tires, Blue Bunny Ice Cream, Build-A-Bear Workshop, Helzberg Diamonds (AOR Strategy), Jolly Time Popcorn, Lee and Wrangler Jeans, Revol Wireless, Sonic Drive-In, United Missouri Bank, Vonage (project assignment), and Westlake Ace Hardware

Digitas, Norwalk, CT

Vice President, Director/Media,  December 2007 - April 2008

Brands included: Kraft Beverages Sector - Capri Sun, Country Time, Crystal Light, General Foods International,  Kool-Aid, Maxwell House, Seattle's Best, Starbucks, Tassimo, Tazo Tea, and Yuban

MediaCom / Beyond Interactive, New York, NY

Senior Partner, Integrated Media Director,  July 2004 - September 2007

Brands included: Century 21, CheapTickets, Hasbro Games, Orbitz, and Wyndham Worldwide Hotels: AmeriHost, Baymont Inns, Days Inn, Howard Johnson, Ramada Worldwide, Super 8, Travelodge, and Wingate

MediaPost Communications, New York, NY

Managing Editor, MEDIA Magazine,  February 2002 - June 2004
Vice President, Operations,  January 2001 - June 2004

Marketing Director,  July 1999 - December 2000

Brands included: MEDIA Magazine, Mediapost.com, and web applications MPlanner and immediabuy

The Romann Group, New York, NY

Vice President, Media Director,  September 1998 - July 1999

Brands included: Auction Universe.com, DLJdirect.com, Finlandia Swiss Cheese, and SmartVest.com

Warren/Kremer/CMP/Advertising, New York, NY

SVP, Strategic Planning, Database and Media Services,  February 1997 - September 1998

Vice President, Strategic Planning and Media Services,  March 1996 - February 1997

Brands included: American Express, Bulova Watches, Curaçao Tourist Board, Hershey Resorts, La Cabana Beach All Suite Resort, Mark Hotel, and NYU’s School  of Hospitality, Tourism and Travel Administration

Marti Flores Prieto & Wachtel (Subsidiary of J. Walter Thompson), New York, NY

Media Director,  January 1994 - March 1996

Brands included: Puerto Rico Tourism Company and Rums of Puerto Rico

Waring and LaRosa Advertising, New York, NY

Media Supervisor,  January 1989 - December 1993

Brands included: Condé Nast Traveler, Christian Brothers Brandy, Fisher-Price, Montblanc, and Perrier

Grey Advertising, New York, NY

Assistant Media Planner through Assistant Media Group Head,  November 1986 - January 1989

Brands included: Dentu-Crème/Polident, Dove Bar Ice Cream, Kenner Toys, Humana Hospitals, and Red Lobster

Industry Involvement

AAAA Mid-Sized Agency Media Directors Committee

• Sit on committee and help guide policy and direction

Northwest Missouri State University

• Member of the Professional Advisory Comittee that mentors students and sets course curriculum for the Department of Mass Communications

Member of the following organizations

• Media Mix of Kansas City
• Linkedin's Media Professionals Worldwide
• Linkedin's Media Planning Group
• Lindedin's Those in Media Group
• The Digital Influentials