Adam S. Herman


Linkedin: aherman

Twitter: Mediaherman

Mobile: 913-549-2637

Proven media executive with twenty-five years of diverse account and client management expertise in all facets of traditional and online advertising, marketing, media, emerging technologies, and publishing.          

Proven media executive with twenty-five years of diverse account and client management expertise in all facets of traditional and online advertising, marketing, media, emerging technologies, and publishing.

Areas of Excellence


  • Work within top-echelon of management to set company direction and grow revenue; directly manage 45-person, multi-discipline team to be creative, result oriented, and relentlessly excellent


Context Planning:

  • Use insight and research to understand the relevant contact points to create consumer-centric solutions that engage audiences in dialogue with brands


Channel Integration:

  • Interface with multiple internal and external agency teams from creative, CRM, media, analytics, public relations, and web design in formulating platform strategies to drive client business


Promoting Challenger Brands:

  • Know how to make every dollar work harder even when being out-spent 6:1


Traditional Media:

  • Expert in planning and buying network and cable upfront TV, radio, magazines, newspapers, online, out-of-home, DRTV, sport sponsorships, and strategic alliances


Interactive Media:

  • Well versed in the specialties of online planning – SEM, social networking, banner displays, behavioral- and re-targeting, web design enhancement, blogs, DSPs, and email


Emerging Technologies:

  • Agency evangelist for driving brands to incorporate mobile advertising, streaming online video, satellite radio, Internet radio, digital out-of-home, video-on-demand, and podcasting


Results-Driven Analysis:

  • Direct analytics team in developing the media mix modeling used to improve overall efficiency, optimize allocation by media channel, and increase incremental sales and ROI


Category Marketing Expertise:

  • Quick service restaurant and casual dining, multi-unit retail, technology, travel and hospitality, children games and toys, luxury and consumer packaged goods, and distilled spirits


Industry Thought Leader:

  • Report from the Media Frontier blog provides insight on the “changing world of media” to advertising agencies, media buying agencies, media selling community, and brand marketers

Professional Experience

Barkley, Inc, Kansas City, MO

Senior Vice President, Director of Media Services,  April 2008 - Present


Brands include: 24 Hour Fitness, Big O Tires, Blue Bunny Ice Cream, Build-A-Bear Workshop, Helzberg Diamonds (AOR Strategy), Jolly Time Popcorn, Lee and Wrangler Jeans, Revol Wireless, Sonic Drive-In, United Missouri Bank, Vonage (project assignment), and Westlake Ace Hardware

Digitas, Norwalk, CT

Vice President, Director/Media,  December 2007 - April 2008


Brands included: Kraft Beverages Sector - Capri Sun, Country Time, Crystal Light, General Foods International,  Kool-Aid, Maxwell House, Seattle's Best, Starbucks, Tassimo, Tazo Tea, and Yuban



MediaCom / Beyond Interactive, New York, NY

Senior Partner, Integrated Media Director,  July 2004 - September 2007

Brands included: Century 21, CheapTickets, Hasbro Games, Orbitz, and Wyndham Worldwide Hotels: AmeriHost, Baymont Inns, Days Inn, Howard Johnson, Ramada Worldwide, Super 8, Travelodge, and Wingate

MediaPost Communications, New York, NY

Managing Editor, MEDIA Magazine,  February 2002 - June 2004
Vice President, Operations,  January 2001 - June 2004

Marketing Director,  July 1999 - December 2000


Brands included: MEDIA Magazine,, and web applications MPlanner and immediabuy



The Romann Group, New York, NY

Vice President, Media Director,  September 1998 - July 1999


Brands included: Auction,, Finlandia Swiss Cheese, and



Warren/Kremer/CMP/Advertising, New York, NY

SVP, Strategic Planning, Database and Media Services,  February 1997 - September 1998

Vice President, Strategic Planning and Media Services,  March 1996 - February 1997


Brands included: American Express, Bulova Watches, Curaçao Tourist Board, Hershey Resorts, La Cabana Beach All Suite Resort, Mark Hotel, and NYU’s School  of Hospitality, Tourism and Travel Administration



Marti Flores Prieto & Wachtel (Subsidiary of J. Walter Thompson), New York, NY

Media Director,  January 1994 - March 1996


Brands included: Puerto Rico Tourism Company and Rums of Puerto Rico



Waring and LaRosa Advertising, New York, NY

Media Supervisor,  January 1989 - December 1993


Brands included: Condé Nast Traveler, Christian Brothers Brandy, Fisher-Price, Montblanc, and Perrier



Grey Advertising, New York, NY

Assistant Media Planner through Assistant Media Group Head,  November 1986 - January 1989


Brands included: Dentu-Crème/Polident, Dove Bar Ice Cream, Kenner Toys, Humana Hospitals, and Red Lobster

Industry Involvement



  • Overall leadership recognized in Barkley winning Media Mix of Kansas City’s 2008 Media Agency of the Year award for first time in over a decade


Speaking Engagements

  • Moderated a panel at the Online Media Marketing Advertising conference
  • Served as a panelist at the National Association of Broadcasters conference
  • Delivered keynote addresses for ABC Management,, and Broadband Enterprises conferences
  • Served as Chairman of Judges for Ad:Tech New York's Creative Awards



AAAA Mid-Sized Agency Media Directors Committee

  • Sit on committee and help guide policy and direction


Northwest Missouri State University

  • Member of the Professional Advisory Comittee that mentors students and sets course curriculum for the Department of Mass Communications


Member of the following organizations

  • Media Mix of Kansas City
  • Linkedin's Media Professionals Worldwide
  • Linkedin's Media Planning Group
  • Lindedin's Those in Media Group
  • The Digital Influentials