Adam S. Herman

Email: adam@mediaherman.com

Linkedin: aherman

Twitter: Mediaherman

Mobile: 913-549-2637

Proven media executive with twenty-five years of diverse account and client management expertise in all facets of traditional and online advertising, marketing, media, emerging technologies, and publishing.          

Published Articles

Blog Posts – Report from the Media Frontier

 

  • “New, Free or Save - Which is the More Motivating Word?”
  • “Television is Still a Powerhouse Medium”
  • “Breaking the Code to Advertising Engagement”
  • “Print Tries Convergence”
  • “Generation Y. Rather, Generation How.”
  • “Knock it out of the Park by Adding Sports to Your Mix”
  • “Blurring the Lines…Advertising and Editorial”

MEDIA Magazine

 

Agency Profile - Articles

  • 20 Rising Media Stars 2003 & 2004
  • Top 50 Interactive Agencies 2001 & 2003
  • 360i
  • AMS Interactive Media
  • Arnold Worldwide
  • Beyond Interactive
  • Campbell-Ewald
  • Carat Interactive
  • Click Here
  • Exile on Seventh
  • Fast Bridge
  • Freestyle Interactive
  • iDeutsch
  • i-Frontier
  • i-Traffic
  • Mass Transit Interactive
  • MindShare
  • Mullen
  • Ripple Effects Interactive
  • The Digital Edge
  • Wunderman Interactive
  • Zenith Media
  • Zentropy Partners

 

Guidance and Education - Articles

  • How to Read – A Click-Through Report
  • How to Read – A Competitive Report
  • How to Read – A Site Traffic Report
  • Market Focus – Gay Networks

  • Video Conferencing

 

Stats and Insights - Articles

  • Magazine Category Spotlight – Health
  • Magazine Category Spotlight – Travel
  • Media Trends – Network Reality TV
  • Media Trends – Outdoor
  • Online Mix of the Top 100 Advertisers
  • Search Engine Review
  • Top 50 Online Publishers 2001 – 2003

 

 

Media for an Online World – Feature Column

  • Add Internet to Your Mix
  • Branding Offline
  • Buying Online
  • I Want My W E B
  • Internet Radio
  • Rich Media
  • September 11th Editorial
  • The CueCat
  • Websites Extend to Print
  • Where is Media Headed
  • Wireless Advertising
  • Your Brand Website

 

Plan on It – Feature Column

  • Careful Consumers

  • Chit Chats
  • Daytime Denizens
  • Film Fans
  • Gadget Gurus
  • House & Home
  • Kid Focused
  • Living The Good Life
  • Media Heads
  • Must-Buy Shoppers
  • New Originals
  • Night Owls
  • Pop Culturers
  • Renaissancers
  • Sport Enthusiasts
  • Tee Timers
  • The Pragmatists
  • Urbanites
  • Work Hard, Play Hard